Being a service that aims to deliver emotional support and guidance for those suffering with various mental health difficulties, particularly related to drugs or alcohol, the brief was to encapsulate a feeling of hope and growth into the logo. ​​​​​​​
The sprout growing into the full, strong tree felt like a good metaphor for the aims of the service. Using a sans serif with a friendly soft/curved appearance keeps the logo clear and inviting, with softened colours adding to a feeling of calm.
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